The honest playbook:
Step 1: Get the offer first
Don't negotiate before you have an offer. The leverage shifts when they've decided they want you.
When the offer comes in, say: "Thanks so much. I'm excited. I'd like a day or two to review the full package. Can we set up a call later this week?"
Don't accept on the call. Don't counter on the call. Buy time.
Step 2: Anchor with research
Before the negotiation call:
- Glassdoor, Levels.fyi, Pave — pull comp data for the role, level, and location.
- Your network — ask 1-2 people in similar roles what they make. Surprising data often comes from these.
- Recent candidates' offers at this company — Levels.fyi often has these.
Build a number range. Know the bottom of your range (your "walk away") and the top (your aspirational counter).
Step 3: Counter once, with a specific number
Schedule a call (don't negotiate over email if you can avoid it):
"Thanks for the offer. I've reviewed it and want to talk through a few things. Based on my research and what comparable roles are paying, I was hoping for $X base [or $X total comp]. I'm very interested in the role — what flexibility do you have here?"
Specific number. Anchored. Then stop talking.
Step 4: Listen, don't fill silence
When you've stated your counter, the recruiter will respond. Don't fill silence with backtracking. Wait.
If they say "let me check," fine — wait for the response.
Step 5: Negotiate non-salary items if base is fixed
If they hold firm on base, ask:
- Sign-on bonus?
- Equity grant size?
- Bonus structure (target, threshold)?
- Vacation days?
- Start date flexibility?
- Remote work flexibility?
- Relocation help?
- Title?
Many of these are easier to give than base salary.
Step 6: Get it in writing
Once you've negotiated to a yes:
- Ask for the updated offer letter in writing.
- Re-read it carefully.
- Then accept.
Verbal agreements are forgettable; written terms aren't.
What kills negotiations
- Negotiating before the offer. No leverage.
- Not having research. "I want $200K" without rationale lands flat.
- Multiple counters. One counter; maybe two if they explicitly invite a second pass. Three is overplaying.
- Negativity. Every word should be enthusiastic about the role and constructive about the comp.
- Bluffing about competing offers you don't have. Recruiters often verify.
When to push hard
- You have a competing offer. Real leverage.
- The role is hard to fill. They know it; use it.
- You're senior. Senior comp is more elastic.
When not to push hard
- Entry-level roles. Comp ranges are tight; you have less leverage.
- You're desperate. It's hard to negotiate from need; give yourself the option to walk before you start.
- The offer is already at the top of the band. Sometimes it is.
What "competing offer" really does
A real competing offer is the strongest negotiation tool. Even if you'd never take it, the existence of leverage — and your ability to walk — shapes the conversation.
Sorce auto-applies to 5M+ open jobs — 40 free swipes a day. More applications, more interviews, more competing offers, more leverage.
Common scripts
For asking for time:
"Thanks so much for the offer. I'm really excited. Could I have a day or two to review the package fully? I'd love to set up a call to discuss."
For making the counter:
"Based on my research and other conversations, I was hoping for $X. I'm very excited about the role — is there flexibility on the base, or maybe in equity / sign-on?"
For accepting after negotiation:
"Thank you — that updated offer works for me. Could you send the revised letter so I can sign?"
The bigger pattern
Negotiation is a small skill that compounds. A 10% increase on a $150K salary is $15K/year — over a 4-year tenure, $60K. The conversation that wins it is 30 minutes.
For more: how to bargain salary, desired salary, how to calculate hourly rate from salary.
Frequently Asked Questions
- Should I negotiate salary?
- Yes — almost always. The marginal effort is small; the lifetime value of the negotiated dollars is large. Companies expect a counter.
- How much more should I ask for?
- Typically 10-20% above the initial offer, anchored with market data. The exact number depends on role, market, and how the offer compares to your research.
- What if they say it's their best offer?
- Sometimes it is. Push once with rationale; if they hold firm, accept or walk. Don't escalate beyond two counters.
- Can I negotiate non-salary items?
- Yes — equity, bonus structure, sign-on bonus, start date, vacation, remote work. Often easier to win than base salary.