The honest target: 200-300 words. Three short paragraphs. One page maximum.

Why this range:

  • Recruiters skim. A 500-word letter gets the same attention as a 200-word one, and the 200-word one is more likely to be fully read.
  • Tight writing demonstrates the skill. A clear 200-word letter shows you can communicate. A bloated 500-word one shows you can't edit.
  • One page is the standard format. Anything more triggers "this person can't be concise."

What fits in 200-300 words

Three paragraphs:

  1. Opener (50-80 words), who you are, what you're applying to, one specific reason.
  2. Body (100-150 words), one or two specific reasons you're a fit.
  3. Close (40-70 words), reaffirm interest, ask for next step.

What pushes you over 300

  • Restating your resume. They have it.
  • Generic flattery. "Your innovative culture..." cut.
  • Multiple paragraphs of your background. One specific thing > a complete history.
  • Long-winded openings. "I am writing to express my interest in the position you have advertised on your website..." → "I'm applying for [Role]."

When 200-300 isn't enough

  • Career pivots where the resume needs explanation.
  • Senior / executive roles where the bar is higher.
  • Specialized technical roles where context matters.

Even then, cap it at 400-450. One page is the absolute ceiling.

The bigger pattern

The cover letter is a tool, not a ritual. A tight, specific 200-word letter beats a meandering 500-word one every time.

Sorce auto-generates tailored cover letters per application, in the right length, structured well, using the JD as input. 40 free swipes a day, AI agent applies.

For more: how to make a cover letter, how to end a cover letter, is a cover letter necessary.