YouTube Content Strategist: Martell Media
On-siteKelowna, British Columbia, Canada
Kelowna, British Columbia, CanadaOn-siteFull TimeSmall
Full TimeSmall
Job Summary
Develop and own YouTube content strategy focused on audience growth and engagement, generating high-potential video concepts with an eye for million-plus view opportunities. Write compelling scripts aligned with channel objectives, analyze performance metrics to translate insights into actionable recommendations, and continuously test and optimize content based on analytics. Collaborate directly with Dan Martell and the broader team on planning and execution, participate in video production when required, and stay current on platform trends to challenge assumptions and drive channel improvement.
Required Qualifications
- Proven experience developing content strategy for YouTube channels
- Strong understanding of YouTube analytics, audience behavior, retention metrics, and content optimization
- Demonstrated success creating, scripting, or producing high-performing YouTube content
- Exceptional storytelling and narrative development skills
- Experience identifying content trends and translating them into successful video concepts
- Ability to make strategic recommendations backed by performance data
- Comfortable working in a fast-paced, creator-led environment
- Strong communication skills with confidence to present ideas and challenge existing approaches
Desired Qualifications
- Experience in film production, directing, scriptwriting, or content production
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