writer
On-siteSan Diego, California, United States
Job Summary
Develop positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating student needs. Assist in determining product-market fit through third-party research, direct communication with students and competitors, and financial analysis. Manage product launches by briefing content and design teams to ensure consistent value proposition representation across sales and marketing collateral. Develop sales tools and customer-facing content, including landing pages, open house decks, internal trainings, and promotional materials. Pitch and prepare decks for in-depth discussions with key stakeholders covering new product launches, competitive research, and product performance. Support new products post-launch through promotions, product improvements, channel mix adjustments, and messaging refinements.
Required Qualifications
- 3+ years in product marketing or a closely related field such as content marketing, sales enablement, or customer success - preferably within technology or education
- A strategic thinker who loves getting into the weeds to solve complex problems, and who can synthesize large volumes of information to attain clarity and make clear decisions
- Strong customer focus and experience using customer insights and market research to inform marketing strategies
- A born writer and creator who can produce customer-facing content that is compelling and on-brand, and can guide creative partners to add polish
- Ability to influence across highly cross-functional teams, manage senior stakeholders, and represent the voice of the customer in various forums
- A drive for results and excellent judgement combined with honed product sense
- Project management skills, a data-driven and detail-oriented approach
- A great teammate - someone who can collaborate, ingest good ideas from wherever they originate, and quickly build trust and mutual respect
- A passion for transforming lives through STEM education!
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