WLL Marketing Coordinator
$57,784–$77,000 year
On-siteNew York City, New York, United States or Denver, Colorado, United States
Job Summary
Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events. Partner with internal and external stakeholders across Growth Marketing, Creative, Content, Social, Lifecycle, and Media Teams to bring cohesive campaign strategy to life. Support efforts to grow the fanbase through digital and community initiatives while partnering with creative teams to maintain a consistent brand voice. Monitor performance in real-time, translating data into actionable learnings to optimize future campaigns and track metrics on ticket sales and engagement. Help amplify league storylines, athletes, and cultural moments throughout the season.
Required Qualifications
- 3-5 years experience in a marketing or account management role (not including internships), preferably related to sports
- Passionate sports fan with a deep understanding and love for the game
- Proven track record of successfully leading all aspects of projects, from ideation to execution
- Creative, flexible and innovative team player with strong organizational and problem-solving skills
- Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
- Excellent written and verbal communication skills
Desired Qualifications
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
- highly organized
- creative
- proactive
- deeply passionate about lacrosse — particularly the women's game
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