Website and Digital Experience Manager
HybridRichmond, Virginia, United States
Job Summary
Lead governance, performance, and strategic evolution of the company website serving B2B, B2C, and industry member audiences. Establish standards for structure, usability, accessibility, and brand consistency while managing external web development partners to ensure high-quality execution. Develop the website roadmap, define processes for content updates and releases, and lead audience segmentation using analytics and stakeholder feedback. Oversee site performance, risk, and quality management across security, compliance, and AI-enabled monitoring. Serve as the primary web lead for internal stakeholders, translating business needs into priorities while protecting site integrity. Work remotely with up to 25% travel; apply for a competitive salary with comprehensive benefits including healthcare, 401(k), and vacation.
Required Qualifications
- Seven+ years of experience managing enterprise or high-traffic websites
- Own website governance standards related to structure, usability, accessibility, performance, data privacy, and brand consistency
- Develop and manage the website roadmap
- Ensure the website effectively serves B2B, B2C, and industry member audiences
- Define processes for content updates, site changes, feature prioritization, and releases
- Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback
- Manage external web and creative partners
- Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring
- Serve as the primary web lead for internal stakeholders
- Experience serving multiple audiences or stakeholder groups within a single digital ecosystem
- Strong experience managing external vendors or agencies providing web development services
- Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems
- Ability to lead through influence, establish governance, and align stakeholders in complex environments
- Experience developing roadmaps, managing backlogs, and prioritizing enhancements
- Working knowledge of HTML/CSS and web analytics tools
- Experience in regulated, membership-based, or multi-line-of-business organizations
- Experience partnering with paid media or demand generation teams
- Knowledge of accessibility standards, including WCAG, and digital compliance frameworks
- Bachelor's degree in computer science, information technology, marketing, or a related field
Desired Qualifications
- Exhibits the organization's values: Collaborative, Dependable, Respectful, Purposeful, and Customer-Focused
- Builds and leverages relationships with internal and external stakeholders
- Strong project management skills
- Delivers results on schedule and within budget
- Collaborative approach and ability to work cross-functionally
- Strong verbal and written communication skills
- Ability to lead through influence, establish governance, and align stakeholders in complex environments
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