Web Writer and Content Specialist
$82–$87,200 year
HybridBrandeis, California, United States
Job Summary
Write compelling, audience-centered content across Brandeis digital properties, including academic program pages, marketing landing pages, and campaign materials. Edit short-form assets like captions, summaries, and video descriptions, while developing editorial storytelling that showcases university people and achievements. Publish and maintain content using a CMS, ensuring accurate formatting and structure. Partner with stakeholders to translate complex academic information into clear digital formats, applying SEO and GEO best practices. Collaborate with designers on visual needs and review content for clarity, tone, and accessibility. Use web analytics to evaluate performance and inform improvements. Submit a cover letter and portfolio demonstrating range across formats. This hybrid role requires three days per week in the Waltham, MA office.
Required Qualifications
- Bachelor's degree in communications, English, marketing, digital media or a related field
- Minimum 3 years of professional experience in web writing or content development
- Demonstrated range as a writer — from feature stories to YouTube video descriptions to concise digital microcopy
- Working knowledge of SEO principles including metadata, keyword strategy and content structure
- Experience with or demonstrated understanding of user-centered content and UX writing principles
- Familiarity with web accessibility standards (WCAG) and how they apply to content, including alt text, plain language and heading structure
- Experience with a content management system (CMS)
- Familiarity with HTML
- Familiarity with AI writing tools and the editorial judgment to use them responsibly in a brand and institutional context
- Proficiency in Adobe Photoshop and/or Canva for web image preparation and production
- Strong editorial eye and high attention to detail
- Ability to manage multiple projects and collaborate effectively across teams
- Higher education experience
- Higher education experience is preferred
- This is a hybrid position based on the Brandeis University campus in Waltham, MA
- three days per week in office required
Desired Qualifications
- Familiarity with AI writing tools and the editorial judgment to use them responsibly in a brand and institutional context
- Familiarity with HTML a plus
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