Web & Mobile Content Specialist
HybridVienna, Virginia, United States
Job Summary
Author, QA, and publish content within Adobe Experience Manager to support marketing and business initiatives. Analyze content initiative results to recommend future campaigns and collaborate with UX and Digital teams as the content management lead for new feature creation. Conduct content audits across channels to identify strategy deviations and recommend corrective action, while partnering in the creation and execution of the digital content calendar. Develop recommendations to improve digital content usability, functionality, and interactivity. Serve as an expert in mobile content management by providing training and creating documentation for contributors. Review all properties to ensure compliance with brand standards, style guides, and legal requirements, and track the implementation of digital enhancements to meet deadlines. Work with internal authors and designers to ensure content meets digital best practices.
Required Qualifications
- Bachelor's Degree in a related field or the equivalent combination of training, education, and experience
- Effective verbal and written communications skills
- Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
- Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
- Experience in using web analytics software (Adobe Analytics)
- Knowledge in interactive usability best practices and concepts
- Knowledge of SEO strategy as applied to content
- Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
- Managing multiple priorities independently and/or in a team environment to achieve goals
- Organizational, planning and time management skills
- Skill influencing and building consensus with business partners
- Skill navigating multiple screens and PC applications and adapting to new technologies
- US Citizens, Green Card Holders, TN Visa, Green Card EAD's
- Candidates cannot be on a sponsored work Visa
- Local candidates able to work Hybrid only
Desired Qualifications
- Bachelor's Degree in Journalism, Communications, Marketing, Information Technology or related field
- HTML skills, including knowledge of CSS, JavaScript
- Experience in various content management systems (Adobe Experience Manager preferred)
- Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
- Experience working in a demanding, fast paced, creative environment similar to an advertising agency
- Knowledge of interactive design and information architecture related to content strategy
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