Web Merchant
On-siteMilwaukee, Wisconsin, United States
Job Summary
Develop and execute merchandising strategies that align digital experiences with business objectives, customer needs, and brand priorities across MilwaukeeTool.com. Own the merchandising strategy for key product-focused touchpoints including Homepage, Category Pages, Product Listing Pages, Product Detail Pages, Landing Pages, and Search experiences. Continuously optimize content hierarchy, navigation, featured products, campaigns, and calls-to-action based on customer behavior and performance data. Partner with Analytics to identify trends and utilize A/B testing and personalization capabilities to improve customer engagement and qualified demand generation. Work cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams to translate business priorities into digital merchandising strategies.
Required Qualifications
- Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field
- 3–5 years of experience in digital merchandising, digital marketing, website optimization, product merchandising, UX optimization, or digital product management
- Experience managing content and merchandising within modern Content Management Systems
- Experience using web analytics platforms (GA4, Adobe Analytics, etc.)
- Experience interpreting customer behavior data to improve digital experiences
- Strong understanding of SEO, content strategy, and customer journey optimization
- Experience working within Agile product teams
Desired Qualifications
- Experience with personalization and experimentation platforms
- Experience with headless CMS platforms
- Experience working with PIM, DAM, and analytics platforms
- Experience supporting distributor or partner-based business models
- Familiarity with UX principles and digital product development
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