Web Marketing Specialist
Hybrid · Barcelona, Catalonia, Spain
Job Summary
Web Marketing Specialist responsible for managing the retail and professional web architecture, content, and UX improvements aimed at conversion and efficiency; lead A/B testing proposals; coordinate with web development agencies/providers; optimize web performance (speed, usability, accessibility) and define a web functional roadmap. Develop and execute on-page and off-page SEO strategies with agencies, collaborate with IT development to improve organic visibility, measure performance with GA4, define KPIs and dashboards, analyze funnels and user behavior, and propose data-driven improvements. Coordinate external agencies/providers, monitor budgets and invoicing. Imprescindible: 3-6 years of experience in digital marketing, GA4 proficiency, and strong Excel/PowerPoint skills. Desirable: interest in AI tools for digital marketing and prior Real Estate or real estate sector experience.
Required Qualifications
- 3-6 years of experience in digital marketing (web focus)
- GA4 knowledge
- Excel
- PowerPoint
- Knowledge of Marketing and Digital Marketing
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