Web Marketing Manager
$62,900–$70,300 year
Hybrid · Toronto, Ontario, Canada
Job Summary
Web Marketing Manager responsible for strategy and performance of Notified.com and GlobeNewswire.com, owning one of the company’s key revenue channels with direct accountability for website-driven pipeline. Lead SEO and AEO initiatives, optimize website UX/UI and conversion paths, manage analytics and reporting, and collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design. Role emphasizes driving traffic, engagement, and conversion to support campaigns and GTM motions, with hands-on governance of web properties and partnerships with external agencies. Candidates should bring data-driven mindset, proficiency with Drupal CMS and analytics tools, and experience in B2B SaaS or technology environments. Strong emphasis on cross-functional leadership and delivering actionable insights to inform roadmap.
Required Qualifications
- 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion
- Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments
- Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
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