Web & Marketing Analytics Manager
$54,995–$65,000 year
RemoteUnited States
Job Summary
Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects by analyzing customer journeys, engagement patterns, and conversion funnels. Design, monitor, and evaluate A/B tests while using behavioral analytics platforms to investigate usability and identify performance issues. Produce recurring reports on session patterns and emerging trends, translating stakeholder questions into structured analytical plans and conducting ad hoc investigations. Partner with marketing, web, product, and operations teams to establish success metrics, develop dashboards, and document repeatable reporting processes. Monitor analytics data for anomalies and outages, then communicate actionable findings to both technical and non-technical leadership.
Required Qualifications
- 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field
- Advanced experience with Google Analytics or a comparable web analytics platform
- Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation
- Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis
- Demonstrated experience designing and evaluating A/B tests
- Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power
- Ability to turn ambiguous business questions into structured analytical approaches
- Experience supporting marketing, growth, ecommerce, or web experience teams
- Ability to translate raw data into concise, actionable recommendations
- Strong written, verbal, and data-storytelling skills
- Ability to independently prioritize work across multiple stakeholders and concurrent requests
Desired Qualifications
- Experience with FullStory or another behavioral or session analytics platform
- Proficiency with SQL and experience querying large datasets
- Experience with Power BI, Tableau, Looker, or another business-intelligence platform
- Experience with Optimizely, LaunchDarkly, Ninetailed, or a similar experimentation platform
- Familiarity with SEO analytics, ecommerce analytics, or authenticated customer experiences
- Experience analyzing web-generated leads and sales-funnel performance
- Experience supporting technology, developer-focused, or other complex digital products
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