Web & Digital Mrkting Mgr
HybridWorcester, Massachusetts, United States
Job Summary
Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user-friendly experience. Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness. Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies while overseeing digital fundraising initiatives. Supervise and mentor the Marketing Specialist, partner with cross-functional leaders to create compelling content, and monitor campaign performance using Google Analytics 4 to turn data into actionable insights. Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards while managing vendor relationships.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization
- Advanced experience with WordPress and Elementor
- Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console
- Understanding of WCAG/ADA website accessibility standards
- Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies
- Excellent communication, project management, and organizational skills
- Ability to manage multiple priorities while consistently delivering high-quality work
- Valid driver's license with the ability to travel occasionally between Ascentria locations
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