Web Design Engineer
On-site · Austin, Texas, United States
Job Summary
Own basepowercompany.com end-to-end: architecture, design, copy, and performance. Build and ship pages in Next.js, React, and Tailwind for landing, campaign, and product-launch pages; maintain visual consistency and brand quality across breakpoints. Write website copy in Base’s voice and collaborate with Marketing and Design. Design and run A/B and multivariate experiments to improve conversion, engagement, and member quality. Own technical SEO, Core Web Vitals, and site performance; build and maintain a component library; develop AI-powered web features and data pipelines. Collaborate with Growth, Design, Product, and Engineering to translate business goals into web experiences.
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