Web and Email Specialist
$75,000–$80,000 year
HybridNew York City, New York, United States or New York, United States
New York City, New York, United States or New York, United StatesHybridFull Time$75,000–$80,000 yearBachelors DegreeLarge
Full TimeBachelors DegreeLarge
Job Summary
Maintain and update website content, plan, build, test, and deploy email campaigns including audience segmentation and A/B testing. Monitor and analyze digital performance metrics to support optimization efforts that improve engagement and conversion. Troubleshoot technical issues, coordinate with vendors, and implement accessibility best practices. Collaborate with communications and content teams to support integrated marketing initiatives. Stay current on emerging digital tools and trends to enhance the organization's digital strategy.
Required Qualifications
- Resume and Cover Letter required
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field required
- Minimum of three (3) years of experience managing websites and email marketing campaigns
- Proficiency with website content management systems (CMS) and email marketing platforms, such as Mailchimp, Engaging Networks, or similar tools
- Working knowledge of HTML, CSS, Adobe Creative Suite or Canva, and Google Analytics
- Demonstrated ability to analyze website and email performance data to support continuous improvement and optimization
- Demonstrated project management and organizational skills, with the ability to manage multiple priorities and meet deadlines
- Demonstrated attention to detail and commitment to producing accurate, high-quality work
- Demonstrated ability to communicate effectively and collaborate with cross-functional teams
- Commitment to supporting Children's Aid's mission through effective digital communications
- The incumbent is expected to work a schedule, whether in-person or hybrid, as determined by the department's needs
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