Wayrilz ITP Brand Manager
On-siteTokyo, Tokyo, Japan
Job Summary
Develop and execute a patient-centric brand plan for Wayrilz, a first-in-class BTK inhibitor for ITP, while managing launch preparations including material creation and event management. Collaborate with the global brand team using "glocal" insights to ensure Sanofi remains competitive within the specialty care therapeutic area. Co-work with internal and external partners to align tactical plans with broader strategy for the strategically prioritized Big 12 product. This role requires native-level Japanese and business-level English to communicate with global teams, with a focus on transforming how healthcare providers treat the condition and empowering patients.
Required Qualifications
- >5 years experience in healthcare industry
- >3 years product marketing experience in pharma
- creating marketing plan
- forecast
- deliverables
- new product launch experience as a marketer in pharma
- Structured way of thinking
- objective/fact based view point
- Collaborative team worker
- Fluency in Japanese (native level)
- Business level English
Desired Qualifications
- Going out of his/her comfort-zone to stretch themselves for development
- new product launch experience as a marketer in pharma
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