Wavemaker: Senior Associate, Media - Cairo
On-siteCairo, Cairo, Egypt
Job Summary
Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility. Analyze market trends and user data to inform strategy and make data-driven decisions. Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising. Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking. Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads. Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions. Track, analyze, and report on key performance indicators (KPIs) for all digital media activities. Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.
Required Qualifications
- Bachelor's degree in marketing, Communications, Digital Media, or a related field
- Minimum of 1 year of experience in digital media, marketing, or a related role
- Proven experience with digital media platforms, content creation, and campaign management
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights)
- Excellent communication, organizational, and analytical skills
- Ability to lead projects, manage multiple tasks, and meet deadlines
- hybrid approach, with teams in the office around four days a week
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