VP, Strategy Director (Health)
$105,000–$175,000 year
HybridChicago, Illinois, United States or New York, United States
Job Summary
Lead end-to-end strategy for priority healthcare clients, including opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans. Design and synthesize primary and secondary research across consumer, patient, caregiver, and HCP audiences to turn category dynamics into clear strategic points of view. Partner with account leadership to brief creative teams, shape campaigns, and steward work through regulatory and claims review. Champion responsible AI use for insight mining, scenario planning, and content development with strong governance. Shape measurement frameworks tying behavioral and business outcomes to campaign objectives. Develop earned-centric campaigns spanning social, digital, influencer, and experiential channels to drive consumer behavior and brand engagement.
Required Qualifications
- 8+ years in brand/communications strategy at a health agency or consultancy
- substantial experience in healthcare (e.g., retail health, pharmacy, payer and benefits, care delivery, or consumer health)
- Bachelor's degree or equivalent experience
- Ability to follow our hybrid work policy
Desired Qualifications
- adjacent wellness experience
- Thorough understanding of consumer and patient audiences (HCP a plus)
- comfort working within regulated categories and claims substantiation
- Demonstrated ability to utilize syndicated tools and research, social/digital analytics, and competitive intelligence tools to mine for insight and inspire project and creative briefs
- Excellent presentation and facilitation skills with senior stakeholders, with the ability to argue a point-of-view coherently and concisely without seeming dogmatic or inflexible
- Comfortable in a fast-paced agile environment, with the moxy and compelling rationale to support their insights and strategies alongside a team of smart and inquisitive team members and clients
- A self-starter who is comfortable solving problems independently and providing a point-of-view with little guidance or oversight
- Breadth across adjacent consumer health and wellness categories (e.g., OTC, nutrition & supplements, personal care, fitness, mental wellbeing) that complements a healthcare foundation
- Corporate reputation and communications experience
- brand purpose, executive positioning, issues/crisis, and building trust with stakeholders beyond the consumer
- A track record of organically finding new strategic creative opportunities that lead to business with existing clients
- Comfort orchestrating earned-centric ideas that travel across social, digital, influencer, experiential, and paid amplification
- Proven record leading multi-market programs and pitches
- exceptional written storytelling
- Strong familiarity with common digital and social platforms and how to efficiently leverage these channels to deliver compelling communications
- Innate curiosity about what makes people act and think the way they do
- able to find meaningful insights and craft powerful narratives to deliver that story
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