VP, Sales Strategy & North American SPF
$250,000–$275,000 year
On-site · Vancouver, British Columbia, Canada
Job Summary
Lead global sales strategy and Canadian sales operations for North American SPF, including planning, execution, and performance management. Develop and execute sales and marketing strategies across domestic and global markets; oversee forecasting, budgeting, business planning, and price forecasts; establish pricing strategies aligned with market conditions and inventory levels; lead logistics and transportation to optimize delivery performance and profitability; partner with mills and product teams to incorporate customer insights and enhance product value; monitor market trends, policy developments, and competitor activity; provide insights to senior leadership; represent the company with customers, markets, and internal stakeholders (including travel as required). Lead and mentor a high-performing Canadian sales and logistics team, align Canadian sales and logistics with enterprise strategy, and contribute to enterprise strategic planning and Board updates.
Required Qualifications
- 20+ years of progressive leadership experience in the global wood products industry or related sectors
- Deep expertise in lumber, engineered wood products, or comparable commodities
- Strong financial acumen and experience leading in cyclical markets
- Technical: Proven leadership in sales, marketing, and commercial strategy
- Strong knowledge of global markets, supply dynamics, and competitive factors
- Experience in pricing, negotiations, and stakeholder management
- Strong abilities in strategic planning, budgeting, and performance management (including KPIs)
- Understanding of logistics, transportation, and supply chain coordination
- Experience partnering with executive leadership and Boards
- Strong analytical and technology skills to support data-driven decisions
- Strategic, results-oriented leader with strong business judgment
- Effective in both strategic and hands-on leadership contexts
- Exceptional communication, influencing, and relationship-building skills
- High integrity, accountability, and professionalism
- Collaborative mindset with strong problem-solving and decision-making capabilities
- Ability to manage complexity, competing priorities, and change
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