VP, Product
$260–$320,000 year
RemoteBoston, Massachusetts, United States
Job Summary
Own the vision and strategy for Later Influence, connecting brands, creators, and commerce through AI, proprietary data, and rich creator commerce signals. Become an expert in end-to-end influencer campaign execution, driving improvements that streamline planning, creator discovery, workflow automation, and reporting. Lead the end-to-end product lifecycle from ideation through scaling, deepening AI capabilities to advance the AI Programmatic vision while partnering with Engineering, Sales, Marketing, and Partnerships. Build and mentor a high-performing product team focused on Later Influence, setting clear goals and accountability. Translate market and competitor insights into product differentiation, representing the product externally to articulate value to customers, analysts, and partners. Deliver measurable progress toward AI transformation of the program execution workflow and drive impact to primary product metrics within the first 6-12 months.
Required Qualifications
- 10+ years of product management experience in B2B SaaS or platform-led businesses
- 5+ years in senior leadership owning full product lines
- Proven track record scaling enterprise SaaS or marketplace-platform products
- Experience ideally in influencer marketing, creator economy, social, or commerce-adjacent AdTech/MarTech
- Skilled at turning customer and market insights into product strategy and revenue growth
- Comfortable with metrics such as ARR/ACV growth, churn, LTV/CAC, and conversion funnel
- Experienced with analytics and visualization tools to drive data-led decisions
- Strong experience building and scaling product teams and processes in high-growth companies
- Excellent cross-functional leadership skills
- Track record of working successfully with engineering, design, marketing, customer success, and sales in a fast-moving environment
- Excellent communication and storytelling skills
- Ability to explain complex technical matters to business stakeholders
- Ability to represent the product externally
- Proactive, positive, growth-oriented leader
- Thrives in ambiguity and fast iteration in a scale-up environment
- Demonstrable experience and experimentation with AI across the product management lifecycle
- Experience with vibe coding internal tools
- Experience with customer-facing prototypes
- Location: Boston, MA; Chicago, Illinois, United States; Los Angeles, California, United States; New York, New York, United States; Remote; San Francisco, California, United States; Toronto, Ontario, Canada; Vancouver, British Columbia, Canada; Vancouver, Washington, United States
Desired Qualifications
- Experience in influencer marketing, creator economy, social, or commerce-adjacent AdTech/MarTech
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