VP of Ticketing
On-siteEugene, Oregon, United States
Job Summary
Define and drive the club's overarching ticketing strategy aligned to annual revenue targets, establishing departmental KPIs and reporting cadences. Build and manage the department budget while identifying new revenue streams across season, group, premium, and single-game sales. Recruit, develop, and lead the ticket sales team, overseeing dynamic pricing strategies and closing high-value agreements. Own the season ticket renewal and upsell strategy, drive fan retention, and create innovative engagement initiatives. Collaborate with Marketing, Partnerships, and Operations leadership to align messaging and develop integrated campaigns. Represent the club at matchdays, community events, and industry functions. This foundational executive role offers the opportunity to build the ticketing program from the ground up as the club embarks on its inaugural USL League One season.
Required Qualifications
- 8–12+ years in ticket sales or revenue generation with a proven track record of meeting and exceeding revenue targets
- 4+ years leading or building a sales team, with demonstrated ability to hire, develop, and retain talent
- Strong understanding of the ticketing landscape (season memberships, group sales, premium seating, dynamic pricing, and emerging platforms)
- Proficiency with ticketing systems and CRM platforms (Salesforce, HubSpot, or similar)
- Excellent communication, presentation, and negotiation skills, with the executive presence to represent the club at the highest levels
- Entrepreneurial mindset; comfortable in a fast-paced, startup-like environment
- Must be able to work home matchdays (20–25 days per year, often nights and weekends)
Desired Qualifications
- Direct experience selling sports, venue, or entertainment ticketing
- Soccer knowledge
- Spanish proficiency
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.