VP of Sales

VP of Sales leads and develops a sales team, coaches through weekly one-on-ones and field activity, and drives performance through KPI tracking, pipeline reviews, and regular sales meetings. The role models authentic leadership, accountability, and resilience, while owning recruitment, CRM/pipeline processes, and collaboration with marketing to drive local promotions and community engagement. Focuses on coaching, performance development, and building a culture of success through hands-on leadership and consistent, data-driven execution.