VP of Sales

Executive VP of Sales leading strategic growth in the Vitamins, Minerals & Supplements category within the Food, Drug & Mass retail channels. Responsible for expanding and managing national retail accounts, driving top-line revenue, identifying new market opportunities, and developing long-term partnerships with major retailers and distributors. Requires deep VMS/private label product knowledge and a proven track record in national account expansion, with the ability to negotiate complex retail agreements and promotional strategies, mentor high-performing sales teams, and partner cross-functionally with marketing, operations, supply chain, and product development.