VP of Sales, Channel Partnerships

Design and implement the commercial go-to-market strategy for PHIflow's channel partnership service offering, managing multi-channel partner programs by identifying opportunities, recruiting partners, negotiating agreements, and supporting partner sales. Create and facilitate sales and training materials, establish onboarding processes, and launch a product certification program. Provide overall partner relationship management as the central contact for resellers and distributors while coordinating initiatives with marketing and direct sales teams. Proactively coordinate with leadership to execute business plans with mutual performance objectives and track sales metrics by distribution channel. Manage potential channel conflicts with direct sales through internal and external communication and strict adherence to channel rules of engagement.