VP of Marketing
On-siteFargo, North Dakota, United States
Job Summary
Establish and communicate a clear multi-year vision for SCHEELS marketing that supports strategic, financial, and customer priorities while leading the annual marketing plan, investment strategy, and campaign calendar. Direct a broad team encompassing direct mail, vendor partnerships, in-store graphic design, creative media production, events, sports sponsorships, media planning, and public relations to strengthen brand preference and increase store traffic. Balance national brand strategies with local store flexibility, advise senior leadership on emerging channels and growth opportunities, and evaluate organizational structure to evolve capabilities as media landscapes shift. Lead high-performing marketing leaders and specialists with standards of excellence, ensuring operational alignment across merchandising, store initiatives, and company financial objectives.
Required Qualifications
- 10+ years of leadership experience in marketing, brand management, media, communications, retail, or an equivalent combination of relevant leadership and business experience
- Proven leadership experience developing leaders and managing a large marketing office with effective relationships across the organization
- Proven ability to establish a company vision and translate it into actionable plans, operating structures, budgets, and measurable outcomes
- Experience managing substantial investments and making disciplined decisions
- Experience working effectively with ecommerce, digital, social, merchandising, technology, store operations, finance, legal, and executive leadership teams
- Exceptional executive communication, presentation, negotiation, and relationship skills
- Bachelor's degree in marketing, business, communications, or a related discipline, or an equivalent combination of education and senior-level experience
- Ability and willingness to travel regularly to SCHEELS stores, markets, events, sponsorship properties, vendor meetings, and other business locations
- Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
- Must be able to lift, carry, push, pull or otherwise move objects, including the human body
- Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects
Desired Qualifications
- Multi-location retail, consumer, sports, outdoor, entertainment, hospitality, or related industry experience
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