OrbPosted 1 month ago

VP of Marketing- San Francisco HQ

OrbPosted 1 month ago

$275,000–$315,000 year

HybridSan Francisco, California, United States

San Francisco, California, United StatesHybridFull Time$275,000–$315,000 yearSenior LevelTECHSmall

Full TimeSenior LevelSmallTECH

Job Summary

Own growth and integrated marketing strategy across owned and digital channels, including web, digital marketing, paid advertising, demand generation, and creative brand output. Lead demand generation as the primary growth lever by building programs that scale pipeline and revenue, while shifting the business from a largely inbound model toward a balanced outbound and ABM motion. Build a co-sell and partner marketing motion in partnership with Adyen's global sales org, running full-funnel campaigns from global brand work through to scaled demand gen programs and events. Partner closely with sales, product, and leadership to connect marketing directly to revenue. This hands-on role operates within a hybrid culture (3 days/week in office) for San Francisco, New York, and Amsterdam residents, supporting Orb's expansion as a revenue design platform under Adyen.

Required Qualifications

Full-funnel marketer
Deep demand generation expertise
Product marketing exposure
Hands-on experience with ABM and outbound motions
Point of view on how to build ABM and outbound motions
Breadth across integrated marketing, events, paid marketing, web and digital, and creative and brand
Strong hands-on operator
Energized by building and executing in scrappy, early-stage mode
Collaborative partner to sales and product
Ability to tie marketing tightly to pipeline and revenue
Ability to set strategy and run plays
Ability to own growth and integrated marketing end to end
Ability to shift toward a more balanced outbound and ABM motion
Ability to raise the bar on brand, creative, and everything in between
Ability to build a co-sell and partner marketing motion
Ability to run integrated, full-funnel campaigns
Ability to build programs that scale pipeline and revenue
Ability to connect marketing directly to revenue
Ability to partner closely with sales, product, and leadership
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to own growth and integrated marketing strategy across owned and digital channels
Ability to lead demand generation as the primary growth lever
Ability to build programs that scale pipeline and revenue
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership
Ability to connect marketing directly to revenue
Ability to partner closely with sales, product, and leadership
Ability to tie marketing tightly to pipeline and revenue
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder
Ability to be a full-funnel operator
Ability to own growth and integrated marketing end to end
Ability to shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between
Ability to set the strategy and run the plays
Ability to own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output
Ability to lead demand generation as the primary growth lever, building programs that scale pipeline and revenue
Ability to shift Orb from a largely inbound business toward a more balanced outbound and ABM motion
Ability to build a co-sell and partner marketing motion in partnership with Adyen's global sales org
Ability to run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events
Ability to partner closely with sales, product, and leadership to connect marketing directly to revenue
Ability to think about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
Ability to be energized by building and executing in scrappy, early-stage mode not just directing from the top
Ability to be a collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
Ability to be a strong hands-on operator
Ability to be a builder

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