VP of Marketing
On-siteLimassol, Limassol, Cyprus
Job Summary
Develop and lead a commercially focused marketing function aligned with overall business goals, proposing new approaches and executing high-performance strategies that balance performance and brand initiatives. Drive innovation by integrating emerging technologies to optimize brand awareness, while overseeing user acquisition channels and managing diverse inflow sources. Lead all sub-departments in delivering impactful campaigns, translating company needs into effective distribution approaches, and fostering a proactive, solution-oriented team culture. Serve as a key contributor to senior leadership discussions, providing insights to ensure marketing alignment with company priorities.
Required Qualifications
- proven track record in marketing
- leadership skills
- creativity
- analytic skills
- confidence
- grit
- backbone
- hands-on approach
- commercially focused
- value-adding marketing function
- alignment with overall business goals
- new approaches
- high-performance marketing strategies
- performance marketing
- brand initiatives
- innovation
- emerging practices
- technologies
- trends
- brand awareness
- competitive edge
- management of marketing sub-departments
- impactful campaigns
- initiatives
- effectiveness
- efficiency
- user acquisition channels
- organic
- cross-promotion
- paid
- user inflow sources
- senior leadership discussions
- valuable insights
- strategies
- company priorities
- company's needs
- distribution approaches
- proactive
- solution-oriented
- team culture
- accountability
- collaboration
- professional growth
- Strong expertise in performance marketing
- data-driven decision-making
- creative execution
- Deep understanding of the games industry
- connect creative efforts with measurable business results
- Exceptional leadership
- team-building skills
- fostering collaboration
- cohesion
- marketing teams
- cross-functional departments
- Strategic thinker
- hands-on approach
- roll up sleeves
- drive results
- implement solutions
- Excellent communication
- presentation skills
- Analytical mindset
- evaluate performance metrics
- optimize for cost efficiency
- maximum value
- Proven track record of leading and scaling marketing teams
- games industry
- mobile games industry
- Extensive experience in performance marketing
- managing campaigns
- diverse user acquisition channels
- Demonstrated ability to develop innovative approaches
- implement emerging practices
- technologies
- trends
- Senior leadership experience
- high-level strategic discussions
- decision-making
- building and managing integrated marketing teams
- deliver results
- collaborative
- solution-oriented environment
- Familiarity with managing budgets
- evaluating ROI
- ensuring compliance
- company governance standards
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