VP of Marketing, Mapping
$170,000–$225,000 year
RemoteColorado, United States
Job Summary
Lead and develop the Brand, Growth, and Experiential Marketing team, transforming an early-stage function into a best-in-class organization. Drive organic growth as the primary engine for the portfolio while layering paid acquisition to amplify what is working. Position Outside as the brand leader across core sport verticals including mountain biking, backcountry, trail running, and walking by building experiential programs like dig days, races, and run clubs. Own the full subscriber lifecycle for mapping products and architect the martech stack as a product with clear system diagrams and instrumented measurement. Apply AI and agentic coding to automate workflows and reduce SaaS spend, partnering closely with Product and Engineering leaders.
Required Qualifications
- Led Brand, Growth, or Experiential Marketing at a Director level or above
- Deep experience marketing subscription products
- Working command of LTV, CAC, retention, and payback economics
- Believe durable growth comes from authentic brand and community first, and that paid acquisition amplifies rather than replaces that organic foundation
- Energized by joining a team that needs structure, focus, and standards, and excited to build it into something exceptional
- Systems thinker who reaches for diagrams, instrumentation, and experiments before reaching for tactics
- Active adopter of AI and agentic workflows in your own day-to-day work
- Push your team to do the same [regarding AI and agentic workflows]
- Eager to test and scale emerging marketing channels — new social platforms, agentic consumer destinations like AI assistants and recommendation agents, and whatever comes next
- Fold emerging marketing channels into a deliberate marketing portfolio
- Operate beyond traditional functional lines
- Hold informed product opinions
- Deep, personal affinity for getting outside
- Entirely remote jobs
- Location: Colorado
Desired Qualifications
- Deep experience marketing subscription products and a working command of LTV, CAC, retention, and payback economics
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