VP of Marketing & Communications

Lead the refresh and stewardship of the regional economic development brand, ensuring consistent application across the region. Develop value propositions for priority industries and design campaigns promoting certified sites and business attraction successes. Oversee the launch of a business-facing website and coordinate familiarization tours for site selectors and investors. Establish messaging frameworks, manage the marketing budget and external vendors, and build relationships with local, state, and national media. Serve as lead strategist and primary editor for content while driving talent attraction through place-based storytelling. This senior leadership role reports directly to the President & CEO and supports business attraction, talent recruitment, and public understanding of the region's growth strategy.