VP of Growth & eCommerce
$200,000–$200,000 year
HybridStuart, Florida, United States
Job Summary
Own the strategy, execution, and performance across all major digital growth channels including Shopify, Amazon, TikTok Shop, Paid Media, CRM, Merchandising, Analytics, and Profitability. Partner directly with Co-Founders to establish company strategy, lead annual planning and forecasting, and build the systems and teams required to scale CPG brands faster than the industry. Manage full P&L ownership for client engagements, optimizing revenue growth, gross margin, EBITDA, and unit economics while driving profitability over top-line revenue alone. Lead direct-to-consumer growth, Amazon business operations, and TikTok Shop initiatives including affiliate strategy and live selling. Oversee paid media across Meta, Google, TikTok, and YouTube, and drive customer retention through email, SMS, and loyalty programs. Build and develop elite eCommerce teams while serving as the executive growth partner for clients through quarterly business reviews and strategic roadmaps.
Required Qualifications
- 10+ years leading high-growth eCommerce organizations
- Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories
- Demonstrated success scaling brands beyond $100M in annual revenue or leading multiple brands through similar growth
- Deep Shopify expertise
- Deep Amazon expertise
- Deep TikTok Shop expertise
- Strong understanding of paid media strategy
- Executive-level P&L ownership
- Experience managing multi-million-dollar advertising budgets
- Experience leading cross-functional teams
- Experience working directly with founders, CEOs, or private equity-backed companies
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