VP, Marketing

VP, Marketing at Warner Music Group leads strategic marketing for WM Nashville artists, crafting tactics to drive awareness, affinity, and engagement. Responsibilities include developing marketing plans, acquisition marketing across email/social/web/traditional channels, leveraging first-party data insights to inform targeting and campaigns, creating events and experiences, supporting digital marketing strategies, and defining/measuring campaign effectiveness with OKRs. The role collaborates across internal departments and with artists/managers/external partners to expand reach and revenue, and requires strong leadership, communication, and organizational skills with a track record in consumer/digital marketing and managing teams.