VP Marketing Strategy
On-site · Ohio, United States
Job Summary
Lead at the VP level to shape Marketing Strategy for Business Banking payables and receivables, owning post-onboarding engagement and multi-channel campaigns from concept through delivery. Define positioning, messaging, and channel mix to drive awareness, adoption, and revenue; partner with Product, Analytics, Legal, and marketing to orchestrate campaigns, manage multi-functional teams, and present results to senior leadership. Responsibilities include identifying opportunities to improve customer satisfaction, retention, and NPS, delivering strategies to achieve OKRs and KPIs, collaborating with internal teams to generate ideas, launching campaigns with cross-functional partners, and leading agency briefings and senior management reporting. Must have a 4-year degree in Business Management or Marketing with 5+ years of experience, strong omni-channel and analytics capabilities, initiative, adaptability in ambiguity, and a collaborative mindset; a startup mentality and willingness to roll up sleeves are preferred.
Required Qualifications
- 4 year degree in Business Management or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation
- Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis
- Proven ability to take initiative, influence others, and achieve results
- Problem solver who thrives in challenging environments
- Data-driven and analytical, while also being a creative and outside-of-the-box thinker
- Comfortable navigating ambiguity/white space and pivoting as priorities change
Desired Qualifications
- VP-level marketing leadership
- Experience building go-to-market strategies
- Channel mix optimization
- Cross-functional partnership with Product, Analytics, Legal, and Marketing teams
- Agency management and briefings
- Senior-level stakeholder communication
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