VP, Marketing Science & Analytics
$317,000–$508,000 year
RemoteUnited States
Job Summary
Lead a team of 10+ to drive business growth through data, centralizing customer segmentation strategy for media activation and growth. Oversee programmatic media channels and audience strategy, developing new data product capabilities to automate workflows and optimize feedback loops. Manage marketing analytics and business intelligence, including attribution efforts, lift measurement, and channel assessment to guide optimization decisions and budget allocation. Build strong relationships with data, engineering, and finance leaders to secure enterprise alignment and provide consistent metrics for strategic planning. Ensure privacy and legal compliance in all marketing activities while implementing Martech strategies aligned with science goals. Stay current with industry-standard processes and AI technologies to continuously improve the efficiency and effectiveness of marketing data analysis.
Required Qualifications
- Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science)
- 20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools
- Strong knowledge of statistics for marketing data interpretation and modeling
- Experience in pipeline management to ensure data flow and integrity
- Proficiency in data visualizations to effectively communicate marketing insights
- Strong leadership skills with the ability to inspire and guide a marketing science team
- Exceptional verbal and written communication skills, with ability to find truth through data and use that understanding to drive organizational alignment from within marketing
- Willingness to travel as needed to meet marketing goals
Desired Qualifications
- Tech-driven Healthcare and/or Retail experience a plus
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