VP, Marketing
$150,000–$225,000 year
HybridPhiladelphia, Pennsylvania, United States
Job Summary
Own the strategic build out and execution of digital, PR, and trade show marketing strategies to evangelize our real-world data value proposition to pharmaceutical manufacturers, government agencies, and health systems. Collaborate with Product and Sales teams to refine client personas, develop provocative positioning, and translate use cases into customer solutions for HealthVerity Marketplace. Manage a comprehensive closed-loop marketing program to measure ROI, optimize campaigns, and scale automation playbooks while recruiting and nurturing a high-performing team. Partner with Sales to drive revenue targets through marketing-qualified lead generation and support buyers with tailored collateral. Develop long-term storytelling arcs across digital, physical, and PR channels to maintain brand awareness and thought leadership.
Required Qualifications
- 15+ years of experience across corporate and product marketing
- at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers
- SaaS experience preferred
- 10+ years of experience in managing teams and developing talented personnel
- Proven experience building and integrating marketing teams
- demonstrated track record for launching new products and services
- Proven experience working with direct marketing and sales executives to deliver business outcomes
- Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages
- in-office work required three days a week for local employees
- hiring in the Philadelphia area
Desired Qualifications
- An MBA
- SaaS experience
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