VP, Marketing Analytics Manager
On-siteOhio, United States
Job Summary
Lead digital channel performance analytics across owned and paid channels, monitoring acquisition, engagement, conversion, and funding outcomes. Develop funnel analytics frameworks to pinpoint drop-offs and prioritize conversion opportunities, while partnering with Digital Product and Marketing teams to recommend improvements that increase efficiency. Establish measurement standards and key performance indicator frameworks spanning impressions through customer value, leveraging behavioral and channel data to uncover performance drivers and optimize targeting. Design test-and-learn approaches including attribution and journey measurement, building repeatable datasets and automation-friendly outputs to accelerate reporting. Implement data management strategies with automated operational reporting and proactive issue detection to protect delivery integrity. Quantify delivered value through cycle-time reduction and performance lift.
Required Qualifications
- Bachelor's degree in Data Science, Statistics, Information Systems, or a related field
- Experience delivering digital marketing analytics and funnel measurement, including conversion optimization and web/app analytics
- Ability to translate complex analyses into actionable recommendations that improve acquisition performance and business outcomes
- Proficiency with data querying and analysis tools such as SQL and Python
- Experience using analytics and visualization tools such as Excel and Tableau (or equivalent)
- Familiarity with digital analytics platforms such as Adobe Analytics (or equivalent enterprise measurement solutions)
- Demonstrated ability to build repeatable datasets, standardized outputs, and automation-friendly reporting
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