VP Marketing (12 months FTC)
HybridLondon, England, United Kingdom
Job Summary
Lead global marketing strategy across demand generation, product marketing, content, brand, and events, focusing on pipeline and revenue growth during a 12-month maternity cover. Own the marketing roadmap, budget, and reporting to the C-team, while sitting on the Commercial Leadership Team to shape go-to-market and business direction. Manage a global team of 10 across the UK, LA, and Singapore, coaching talent through the leadership transition and aligning with Sales and Product leadership on revenue targets. Drive the digital footprint and demand engine, including SEO, SEM, and AI-enabled automation, while ensuring a consistent market-leading brand across all touchpoints. Set department KPIs and partner with internal teams to maintain alignment on key messages.
Required Qualifications
- 12+ years of experience in marketing
- Experience in a senior marketing leadership role (VP or Director+)
- Experience leading and managing global teams
- Experience in a complex software and hardware, creative or media technology environment
- Experience owning a global marketing function
- Experience driving pipeline and revenue growth through integrated demand generation, brand and product marketing
- Experience stepping into established global teams and delivering at pace, with minimal ramp-up
- Experience owning budget, ROI, forecasting and reporting into an executive team or board
- Experience partnering with Sales and Product leadership to shape and execute go-to-market
- Experience running a modern martech stack and marketing automation
- Experience with AI reshaping content, demand and team efficiency
- Experience representing a brand externally with press, analysts and partners
- Commercially minded and data-driven
- An inspiring people leader who motivates, coaches and retains teams through change
- Highly collaborative, effective across Sales, Product, Operations, People and the wider executive team
- A clear, compelling communicator with exceptional storytelling skills
- Calm, organised and decisive, able to hold strategy steady while keeping delivery moving at pace
- No Ego: being approachable, authentic and humble
- Dynamic: being able to pivot quickly with an abundance of energy and resilience
- 12 months FTC
- Location: London (hybrid, office based in London 2-3 days p/week)
Desired Qualifications
- Experience leading and global managing teams
- Own the strategy, the team and the numbers from week one
- Protect what's working, push the growth agenda forward, and ensure the department remains high-performing, well-positioned and ready for a smooth transition at the end of the cover period
- Commercially sharp, hands-on marketing leader who's done this before
- Read a business quickly, make confident calls, and bring a team with you
- Excited to lead marketing for the platform behind some of the world's most ambitious live, virtual and immersive experiences
- Own and drive the global marketing strategy across demand generation, product marketing, content, brand and events
- Relentless focus on pipeline and revenue growth
- Own the global marketing roadmap and budget
- Reporting progress, ROI and pipeline contribution to the C-team, SMT and wider business
- Sit on the Commercial Leadership Team as the voice of marketing
- Shaping go-to-market and contributing to the wider business direction
- Identifying new opportunities for growth and expansion
- Lead a global marketing team of 10 - seven based in the UK, two in LA and one in Singapore
- Five direct reports
- Working effectively across regions and time zones
- Coach and retain a talented global team through a period of leadership transition
- Continue to attract, develop and retain exceptional marketing talent globally
- Partner closely with Sales leadership to align marketing with revenue targets and drive pipeline
- Work with the CPTO and Head of Product on product marketing
- Positioning, messaging, naming, competitive analysis, customer segmentation, pricing and feedback loops
- Keep Disguise positioned as the platform behind the world's most spectacular live entertainment moments and immersive spectacles
- Ensure a coherent, consistent, market-leading brand across every customer touchpoint, online and offline
- Own the digital footprint and demand engine, including website, SEO and SEM
- Run a modern, AI-enabled marketing automation stack that scales effectively and cost-efficiently
- Build and sustain a culture of measurement, tracking marketing ROI and lead generation across all activity
- Clear, trusted reporting into the business
- Set department and individual KPIs
- Balance short-term results with the longer-term vision
- Partner with the Head of People to guide internal communications
- Whole company stays aligned on key messages, values and brand positioning
- Experience in a senior marketing leadership role (VP or Director+) for 12+ years
- Leading and managing global teams in a complex software and hardware, creative or media technology environment
- Experience owning a global marketing function: driving pipeline and revenue growth through integrated demand generation, brand and product marketing
- Experience stepping into established global teams and delivering at pace, with minimal ramp-up
- Experience owning budget, ROI, forecasting and reporting into an executive team or board
- Experience partnering with Sales and Product leadership to shape and execute go-to-market
- Experience running a modern martech stack and marketing automation, with a clear view of how AI is reshaping content, demand and team efficiency
- Experience representing a brand externally with press, analysts and partners
- Commercially minded and data-driven
- An inspiring people leader who motivates, coaches and retains teams through change
- Highly collaborative, effective across Sales, Product, Operations, People and the wider executive team
- A clear, compelling communicator with exceptional storytelling skills
- Calm, organised and decisive, able to hold strategy steady while keeping delivery moving at pace
- No Ego: being approachable, authentic and humble
- Dynamic: being able to pivot quickly with an abundance of energy and resilience
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