VP, Integrated Marketing
On-siteSavannah, Georgia, United States
Job Summary
Own marketing strategy across e-commerce and retail, delivering an optimal client journey from first awareness to lasting loyalty. Lead the full funnel across paid media, affiliate, creator, organic social, PR, and events, partnering closely with creative to ensure a cohesive brand story. Own brand and consumer PR to shape the narrative and protect equity, while stewarding the marketing budget with exceptional financial discipline. Forecast customer mix and set acquisition and retention targets in partnership with Planning. Build and lead the integrated marketing team, setting high standards across performance and brand. Partner daily with E-commerce, Creative, Planning, and Operations so Marketing acts as the connective layer for the client experience.
Required Qualifications
- 10+ years of marketing experience
- 3 to 5 years in senior roles at DTC or omnichannel brands
- command of the full funnel across performance and brand
- Deep knowledge of paid channels (Meta, Google, TikTok, affiliate, programmatic, and offline)
- how they shape owned and earned channels
- Experience leading or closely directing creative
- a taste to set a visual and editorial standard
- the rigor to hold it across campaign, site, social, and store
- A proven record owning a meaningful marketing budget
- the financial discipline to prove the return behind it
- Experience owning brand and consumer PR
- for a brand with a reputation worth protecting
- A track record in CRM, retention, and lifecycle marketing
- strong analytical and attribution capabilities
- Experience building and leading an integrated marketing team
- in a fast-paced, high-growth environment
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