VP Growth
$1,236,000–$1,428,000 year
On-siteStockholm, Stockholm, Sweden
Job Summary
Design and scale Mentimeter's PLG engine across acquisition, activation, retention, monetization, and expansion. Own the growth model, set North Star metrics, and build data infrastructure to prove ROI through compounding experiments. Lead a multidisciplinary Growth organization including Product, Experimentation, Lifecycle, and Product Marketing, while engineering the PQA handover to surface high-intent accounts to Sales. Drive registrations against budget and improve unit economics, holding P&L accountability for growth investment. Co-own product strategy with the CPO and CTO, define AI-native growth surfaces, and build the function from an imperfect starting point. Report to the CPO in Stockholm, starting August.
Required Qualifications
- Experienced PLG growth executive
- 10+ years in Growth, Product Marketing, or related, with significant PLG SaaS leadership experience
- Track record of scaling PLG businesses through revenue inflection points
- Experience balancing PLG with sales-assisted motions so both reinforce each other
- Commercially minded and outcome driven
- Proven owner of acquisition and self-service revenue outcomes: Registrations, CAC, LTV, payback, ARR
- Designs growth strategies with demonstrable ROI on investment
- Translates growth signal into decisions we can act on
- A builder with a founder mindset
- Decides with incomplete information; moves first, refines second
- Owns outcomes, not activities and energy for ambiguity and change
- Builds systems and functions from imperfect starting points
- Data-driven and AI-native
- Deep experience with experimentation methodology (A/B testing, holdouts, incrementality) and unit economics
- Passionate about using AI to multiply growth velocity — across experimentation, content, lifecycle, and analysis
- Curious about emerging acquisition surfaces (GEO/LLM) and how AI is reshaping growth
- Stockholm-based
Desired Qualifications
- Bachelor's degree, English major preferred
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