VP, Growth Analytics
$180,000–$200,000 year
On-site · New York City, New York, United States
Job Summary
The VP, Growth Analytics leads the Campaign Insights team, driving the delivery of high-quality analytic services to enhance media spending optimization. Responsibilities include assessing client needs, developing analytic roadmaps, serving as project lead for complex analyses, ensuring quality of deliverables, and fostering client relationships. Candidates must have extensive experience with analytics tools and methodologies, including audience tools and web analytics. Strong leadership, collaboration, and communication skills are crucial for success in this role.
Required Qualifications
- Experience with MS Office; including PowerPoint, Word and Excel
- Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium
- Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
- Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
- Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
- Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
- Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
- Team player - highly motivated and collaborative / leads by example
- Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
Desired Qualifications
- Preferably 8 years of experience in a professional services or corporate environment, preferably an agency
- Significant media analytics experience and deep knowledge of the media ecosystem
- Familiarity with MTA providers like Neustar, VisualIQ, C3
- Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
- Aptitude for identifying new tools/partners that address emerging or challenging client needs
- Capable of providing thought leadership and IP and developing innovative analytic offerings
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