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Bertelsmann1 week ago

VP, Global Digital Marketing

$150,000–$173,000 year

Hybrid · Los Angeles, California, United States

Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown

Job Summary

VP, Global Digital Marketing leads fan-focused, data-driven marketing strategies across streaming platforms, social ecosystems, creator communities, and brand partnerships to grow global audiences and artist repertoires. Oversees development and execution of integrated campaigns across platforms, cultivates platform-native storytelling and social-first content, activates creators and influencers, partners with artists and managers, leverages first-party data and CRM for audience growth, explores AI-assisted marketing tools and emerging technologies, and mentors a high-performing global marketing team to deliver measurable growth and cultural impact.

Required Qualifications

  • Strong experience developing and leading marketing campaigns within music, entertainment, media, or digital platforms
  • Deep understanding of digital platforms including streaming services, social media, and creator ecosystems
  • Demonstrated ability to build audience growth strategies that connect artists with global fan communities
  • Experience working cross-functionally with artists, managers, creative teams, and platform partners
  • Strong strategic thinking and ability to translate audience insights into marketing action
  • Experience managing complex marketing initiatives across multiple platforms and Global teams
  • Strong communication and relationship-building skills
  • Leadership experience managing and developing high-performing teams
  • Passion for music, culture, and artist development
  • Great relationships with social and stream platforms
  • Deep understanding of digital platforms including streaming services, social media, and creator ecosystems
  • Experience with data analytics tools used to measure marketing performance and audience insights
  • Background in brand partnerships or entertainment marketing collaborations
  • Demonstrated ability to break emerging artists, building culturally relevant campaigns that drive discovery, audience growth, and long-term fan engagement across digital platforms
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$150k – $173k / yr

VP, Global Digital Marketing · Bertelsmann

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