VP, Global Commerce

Lead practice leadership and growth by recruiting, mentoring, and scaling the team while defining the operating model for global commerce operations. Own the commerce POV for major CPG and retail clients, engaging as a peer to convert ambiguity into instrumented pilots across digital shelf, retail media, and content supply chains. Manage end-to-end production for PDP, A+ content, and variant generation at portfolio scale, holding responsibility for quality, throughput, and margin. Establish and run the measurement spine connecting briefs to sell-through outcomes, operating an intelligence layer using retailer data and clean rooms. Build, partner with, and deploy AI-enabled production tools to enhance content quality and compliance.