VP, Global Commerce

Lead practice leadership and growth by recruiting, mentoring, and scaling the team to define the operating model for global commerce. Own the commerce POV for CPG and retail clients, engaging as a peer to convert ambiguity into instrumented pilots. Drive end-to-end digital shelf and content operations, managing PDP/A+ production, variant generation, and metadata discipline at portfolio scale. Hold the operating numbers for quality, throughput, and margin while owning the proof loop from brief to sell-through. Stand up and run measurement and attribution layers using retailer data and clean rooms. Build, partner, and deploy AI tools via 5Flow to enable AI-enabled production.