VP, Engagement Strategy

Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact. Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance. Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways. Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey. Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life. Apply platform, channel, and performance insights to optimize activations against defined success metrics. Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact. Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback.