VP, Digital Experience
RemoteUnited States
Job Summary
Own the strategy, roadmap, and budget for paid digital marketing, website experience, technical SEO, AI-search visibility, and conversion rate optimization as a unified plan. Set the technical foundation for site performance, structured data, accessibility, and platform architecture while leading the shift to combined search and AI-answer-engine visibility. Manage vendor and agency relationships across paid media, web development, and analytics tooling, partnering with Marcomms and Integrated Marketing teams to align digital roadmaps with brand calendars. Report on digital performance to executive leadership, connecting site and channel metrics to pipeline and revenue. Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.
Required Qualifications
- 10+ years in digital marketing, web strategy, or a related field
- 5+ years managing directors or senior managers
- Experience owning both paid and organic/web-side digital work
- A record in technical SEO, site performance, and conversion rate optimization at the strategy level
- Comfort managing a combined budget across multiple channels and vendors
- Experience partnering with brand, creative, and communications leaders
- Direct, clear communication with an SVP and executive team
Desired Qualifications
- Experience in B2B SaaS, nonprofit technology, or association management software
- Experience hiring or rebuilding teams from a smaller or destabilized starting point
- Experience with Claude Co-work, Claude Code and creation of agentic workers to support tasks and development
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