VP Digital Commerce and Growth

Define the multi-year digital commerce strategy and investment case for vocational trucks, establishing baselines, targets, and the operating model to drive measurable pipeline and unit growth. Own the end-to-end launch of the Construction go-to-market, including buyer journey design, technology architecture decisions, and vendor selection, while securing executive approval for resources and proving return on investment. Manage demand generation allocation across SEO, paid media, and account-based campaigns, and lead the team build, hiring, and performance accountability required to scale the capability.