VP, Demand Generation (Remote)
$208,000–$286,000 year
RemoteUnited States
Job Summary
Own demand generation strategy, planning, and execution to drive company growth across all segments and funnel stages, leveraging channels including ABM, paid social, content syndication, email, and AI engine optimization. Manage and motivate a team of experienced professionals while collaborating with Sales, RevOps, and SDR/BDR teams to align on priorities and maximize lead quality. Lead the evaluation and scaling of AI-driven tools to automate workflows and optimize campaign performance. Partner with Finance to develop budgets, forecast results, and track the impact of marketing investments. Develop regular forecasts and reporting for the executive leadership team to inform GTM strategy.
Required Qualifications
- 15+ years of B2B Technology demand generation experience
- 8+ years as a team leader
- Experience within a hyper-growth company and fast-paced environment
- Experience leveraging martech and AI-driven tools and workflows to increase pipeline efficiency and velocity
- Strong management skills with a proven ability to recruit, motivate, and develop a team
- Experience managing and optimizing a multi-million dollar annual budget
- A data driven orientation and experience assessing the full customer journey to identify opportunities
- A proven track record working with Sales leaders to ensure the successful progression of prospects from discovery to acquisition, retention, and cross-sell
- Experience using tools such as Salesforce, Tableau, Google Sheets, Excel, and AI platforms to perform deep data analysis on pipeline health, velocity, and channel efficiency
- Experience developing and testing new tactics and acquisition programs that support Enterprise and Commercial revenue growth across multiple segments and geographies
- Background checks are required
Desired Qualifications
- Experience within a hyper-growth company and fast-paced environment, ideally through growth stages of $250M to $1B ARR
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