VP, Customer Life Cycle Management
On-site · Singapore, Singapore
Job Summary
VP, Customer Life Cycle Management responsible for translating customer insights and lifecycle triggers into actionable engagement opportunities and targeted campaigns. Leads lifecycle initiatives to increase customer engagement, cross-sell, retention, and repurchase across the existing portfolio. Responsibilities include lifecycle execution across onboarding, engagement, cross-sell, retention and reactivation; CRM activation embedding lifecycle triggers and opportunity insights; developing advanced customer segmentation frameworks; designing and delivering lifecycle campaigns and event-triggered journeys; cross-functional collaboration with marketing, distribution, analytics, and customer experience; and enabling distribution and advisors with prioritized opportunities. Requires proven experience in financial services, strong stakeholder management and communication, analytical mindset, and self-motivated, proactive approach to working under tight timelines.
Required Qualifications
- Proven experience in financial services
- Interpersonal and project management skills
- Ability to manage multiple stakeholders and deliver on multiple projects
- Excellent stakeholder management and communication skills
- Analytical mindset with attention to detail
- Self-motivated and proactive under stringent timelines
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