VP, COE Revenue Growth Management

VP, COE Revenue Growth Management based in Bangkok, Thailand, leads development and deployment of Revenue Growth Management (RGM) strategy across the Asia region. Drives adoption of RGM as a core capability to optimize pricing, promotions, assortment, and trade investment; partners with Business Units and regional stakeholders; builds scalable frameworks, embeds data-driven decision-making, and aligns RGM with regional plans. Responsibilities include defining long-term RGM ambition, developing strategic roadmaps, building repeatable models, embedding RGM KPIs into P&L, cascading playbooks across markets, enabling cross-functional alignment with Marketing, Sales, Finance, and Supply Chain; strengthening capability through training and projects; advancing analytics like elasticity, promo ROI, and assortment optimization; establishing governance, tools, dashboards, data governance, and performance routines; and offering visibility with senior leadership while shaping a high-impact, region-wide growth capability.