VP, Business Development - Macerich Media Network
$250,000–$275,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Develop & deploy a media sales growth strategy to increase year-over-year gross media sales by targeting enterprise-level national opportunities and new revenue categories. Identify and sell media opportunities to qualified national brands and retailers while building executive-level relationships at key media buying agencies. Oversee the growth and day-to-day management of media revenues by effectively managing the media sales team, ensuring optimal strategies and sales tactics are deployed including managing media rates and third-party impression data. Collaborate on the development of annual budget goals for all media sales categories and advise the SVP, Business Development on opportunities to implement new programs. Manage the Media Operation and Trafficking Team to ensure the successful deployment and execution of all media campaigns.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Public Relations or related field
- A minimum of 10+ years of related sales and marketing experience
- A demonstrated ability to initiate, create and ensure the success of a new business initiative within the framework of a highly successful operating business
Desired Qualifications
- Preferred experience would include media agency experience and/or media buying/selling on behalf of a developer, major event platform, or a property such as a sports arena
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