VP, Brand Strategy
HybridChicago, Illinois, United States or Toronto, Ontario, Canada
Job Summary
Lead end-to-end brand strategy across key accounts, defining positioning, messaging architecture, and go-to-market plans while translating insights into actionable briefs. Drive client workshops and strategic discussions to ensure execution aligns with long-term growth objectives, partnering cross-functionally with Creative, Medical, and Analytics teams. Mentor junior strategists and manage direction, quality, and impact of deliverables from start to finish. Bring clarity to complex healthcare and pharma landscapes to uncover sharp differentiation and strengthen audience connection.
Required Qualifications
- 10+ years of experience in brand strategy, strategic planning, or related strategy roles
- preferably within healthcare, pharma, life sciences, or a highly regulated industry
- Proven ability to independently lead strategy across complex accounts
- Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
- Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
- Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives
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